Leadership Team

Meet our executive leadership team. We have a diverse group of leaders at VitalWare™ with a singular goal of making the business of healthcare easier for our clients.

Kerry Martin CEO

Kerry Martin
President & CEO

Kerry has been building and leading companies that deliver innovative technology solutions to healthcare businesses for more than 25 years. In 1998 he founded CodeCorrect, a web-based regulatory content and chargemaster maintenance application. He then acquired MedRelevance in 2000 to successfully combine the two companies to enhance the core CodeCorrect products. The resulting CDM product became the most installed CDM product in hospitals nationwide, which led to its acquisition by UCG in 2004, Accuro Healthcare Solutions in 2006, and MedAssets Inc. in 2008.

With the achievement of his first company squarely behind him, Kerry started on a new venture. In 2011 Kerry co-founded VitalWare™, a company focused on providing innovative SaaS solutions for the mid-revenue cycle. Under his energetic leadership, VitalWare has grown from a small startup to now over 95+ employees located across the country, supporting a robust portfolio of products.

Kevin Freeman - Chief Financial Officer

Kevin Freeman
Chief Revenue Officer

Kevin has been a sales and marketing leader with national healthcare technology companies for more than 15 years. He has a successful track record of building results-driven sales teams and driving business development growth. Prior to VitalWare, Kevin was a key contributor in the acquisition of Accuro by MedAssets in 2008, where he held the role of Senior Vice President of Sales.

Jarrod Heinz CFO

Jarrod Heinz
Chief Financial  Officer

Jarrod oversees all financial operations and M&A activities at VitalWare. He is responsible for establishing company-wide objectives, practices, policies and procedures to assure VitalWare’s sound financial structure.

Jarrod was most recently CFO at DocuTAP, an electronic medical records company based in Sioux Falls, SD. At DocuTAP, Jarrod lead the finance group and was a key member moving the company through various stages of growth including raising several rounds of venture capital money and facilitating the sale of the company in April of 2016.

Tara Bradley

Tara Bradley
SVP, Operations

Tara is a seasoned healthcare IT operations veteran and trusted client advocate. She brings more than 15 years of experience working with healthcare organizations, from implementation and support to product development and delivery, helping clients establish best practices to make the client experience consistent and predictable; providing a long-term, trusted business partner relationship. Tara most recently held the position of Chief Strategy Officer at DocuTAP.