VitalWare names Sharon Prill as CMO and Jarrod Heinz as new CFO

January 10, 2018


January 10, 2018— Yakima, Washington —VitalWare™, a leading provider of healthcare revenue cycle SaaS solutions, has named Sharon Prill as CMO and Jarrod Heinz as CFO.

These executive appointments come as VitalWare celebrates an unprecedented year of revenue growth and continued operational expansion with the opening of their Dallas, TX affiliate office and the release of several new feature enhancements and products, including OPPS calculator.

“I am thrilled to have Sharon and Jarrod join our executive leadership team. Their talents and diverse backgrounds will contribute greatly to help VitalWare achieve its goals and take us to that next level.” said Kerry Martin, President & CEO.

Prior to coming to VitalWare, Prill ran a successful management and marketing consultancy practice, working with SaaS digital startups and legacy organizations invested in digital transformation. Before that, she spent 20+ years in the media industry overseeing digital operations and leading new product development for several national media outlets.

Prill will oversee all of marketing, product strategy, development/IT, content, and the PMO (Project Management Office).

Heinz was most recently CFO at DocuTAP for 11 years, an electronic medical records company based in Sioux Falls, SD.  While at DocuTAP, he was instrumental in helping lead the company through various stages of growth including raising several rounds of venture capital money and facilitating the sale of the company in April of 2016.

Heinz will oversee all financial operations and M&A activities at VitalWare.

With over 575 healthcare institutions now on its client roster, VitalWare’s mid-revenue cycle product portfolio is the healthcare industry’s best solution for providing visibility and continuity in chargemaster management, documentation, charge capture, and regulatory code references -essential to appropriate reimbursement and continuous improvement.


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About VitalWare

VitalWare is a leading revenue cycle SaaS solutions provider specializing in Health-IT technologies and the delivery of the most comprehensive regulatory code library and auditing tools in the healthcare industry.

VitalWare makes the business of healthcare easier through intuitive cloud-based technologies and regulatory expertise. Combining over 175 public and proprietary datasets, our web-based applications contain the advanced business logic, crosswalks and proprietary libraries that validate documentation, coding, billing and reimbursement accuracy -making VitalWare clients’ jobs easier.

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